Project Name
ALIGN
Category
E-Commerce
Scope
Website Redesign
Year
2024
ALIGN
About
" For the ALIGN Apparel project, I developed a sophisticated and user-friendly e-commerce UI/UX designed to significantly enhance the brand's online presence and sales performance. Understanding the growing demand for minimalist aesthetics in fashion, my design strategy focused on creating an uncluttered, premium shopping environment that resonates with the target demographic."
Problem & Solution
Problem
Many e-commerce experiences suffer from visual clutter, inconsistent branding, poor mobile usability, and complex user flows that lead to frustration and lost sales. For a minimalist apparel brand, this translates to an inability to effectively convey quality and a premium shopping experience.
Imapact
The resulting platform delivers a high-conversion, premium, and sophisticated online shopping experience perfectly aligned with the minimalist ALIGN brand.
Solution
I designed ALIGN Apparel focusing on clarity, elegance, and efficiency to solve these issues:
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Design Clarity: Used a high-impact, minimalist interface with abundant whitespace and strategic typography to foreground the apparel.
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Conversion Optimization: Streamlined navigation and simplified the multi-step checkout process to drastically reduce friction and cart abandonment.
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Brand Cohesion: Established a consistent visual language (including sage accents) that reinforces the premium, minimalist identity across all devices.
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Full Responsiveness: Implemented a mobile-first approach ensuring a flawless and efficient user experience on any screen size.
GRID SPACING
" A Design Structure that arranges elements neatly, creating balance and clarity on the screen."
50 px : Margin
12 : Column
20 px : Gutter
Margin : 16 px
Column : 4
Gutter : 16 px
Colour & Typography
" A Design element used to convey emotions, create contrast, and enhance user experience through visual hierarchy ".
Primary Text - Dm DM Serif Display
Secondary Text - Outfit
Aa
Regular
Bold
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh Ii Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
1 2 3 4 5 6 7 8 9 0
" DM Serif Display is a high-contrast transitional face. With delicate serifs and fine detailing, the design has been shaped for use in super-sized poster settings. "
Aa
Light
Regular
Medium
Semi Bold
Bold
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh Ii Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
1 2 3 4 5 6 7 8 9 0
" A beautiful geometric sans: The official typeface for brand automation company outfit.io. Inspired by the ligature-rich outfit wordmark, Outfit.io is delighted to release it's own type family. "
Primary Colour
#FDFBF7
Secondary Colour 2
#EDEEEC
Icons
#F9E114
Secondary Colour 1
#A3B1A1
Primary Text Colour
#2D2D2D
Web View /Homepage
Product Detail Page View
Web View /Productpage
